Problem
There are times people experience difficulties in finding the right song based on mood. In some occasion, there are no music platform for them to generate song based on keywords they are looking for. Due to this problem, people waste hours just to find the right music. Although, Filtr is the third largest party presence on Spotify but people are not aware of Filtr and the benefit it can provide.
Solution
In order to increase the brand awareness and its’ recognition, Cardsette aims to promote Filtr as a music digital platform that allows people to have easy way finding their own playlist.
Cardsette is a set of cards that helps listeners to retrace music through the mixtape. The idea behind this is to let people have a trip down the memory lane on how they used to listen to music back in the day.
Result
Cardsette hopes for people to understand the simplicity of Filtr and able to engage more on its’ platform to create their desired playlist easily.
Cardsette is a collaboration between 2 companies, Arjowiggins and Filtr. Arjowiggins is a paper company has founded since 1761. Filtr is a third party playlist service under the company of Sony. The challenge is to create a campaign or product with paper at its core in order to promote digital brand and at the same time champion the importance of paper in a digital world.
The name is based on the combination of card that is made out of paper and the nostalgic item, cassette that was used before high technology came . Therefore, the name 'Cardsette' was created.
A series of poster of the event will be displayed at public transportation and road side around the city.
A set of cards represents genre, artist, music , decade and etc. The front cover will be represent the type of music and the back cover will explained the function of the card.
To use the card, user can visit Filtr's website to scan the cards. It can be scanned one card or mixed with other cards to generate their desired music playlist. With the easy steps: scan, add and create.
Facebook is a tool where Filtr reach out people about their upcoming event and news feed.
A roadshow will be launched at several states in the city to introduce their product. Each cards will be displayed in a acrylic box that is attach on the wall. Each music types cards will be stack on the table based on groups. User can placed it back after scanning the card or bring it home as a souvenir.
